Generating leads as CRE firm in a down market
The Problem
Gaining market share in a down market is imperative for a commercial real estate firm. Outside of traditional cold calling and warm calling, it was essential for this firm to gain new clients in non-traditional ways.
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The firm didn’t have the time or people resources to rapidly scale a social media presence, so they decided to hire us as digital marketing experts and launch a PPC campaign.
Looking at the competitive landscape, there were few CRE companies investing in paid search marketing ,aka Google Ads marketing, but the ones that did were generating significant business from it.
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The Solution
The firm engaged us to build a Google Ads campaign from scratch. Initially, the firm had hired a Google Ads expert to roll out the campaign prior to our involvement, but was wildly unsuccessful at understanding the basics of the business. This not only lead to poor performance and low-value leads, but it also lead to wasteful spend that almost caused the company to pull-out from exploring Google Ads marketing channels.
We were able to step in and create a highly targeted digital marketing Google ads campaign that is still running successfully to this day. The company was able to pay for all of the implementation costs with just one closed deal generated from our Google Ads program.
We almost gave up on paid search until Skidmore Agency stepped in and really understood our business enough to target the right leads in the right ways at the right cost.
Additionally, we built a fully automated tracking and reporting tool using Google’s Looker program to help the company understand the performance of the campaign and make more informed decisions on future paid search investments.
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Conclusion
Our ability to thoughtfully comprehend a business's operations is key to our success, distinguishing us from competitors.
We have successfully outperformed competitors on multiple occasions simply because they could not grasp the client’s business and goals. Our team of small business digital markting experts are trained on how to work with various organizations and implement strategies to most effectively execute our clients’ vision.